Must-Do Steps
Checklist for Online Stores
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1.
Connect a domain
Domain is a unique name for your site, which should be easy to remember and reflect the topic of the site or company name. It will be much easier for the site visitor to remember a short and logical domain name.
2.
Enable an SSL certificate
If your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ tag in the URL bar on Google. When visiting such a site, the user will see this warning.
3.
Set up a domain-based email address
Domain email is an email connected to the site domain, which increases site credibility. For example, admin@site.com or info@site.com.
4.
Add a phone number to your site
The phone on the site is a way to communicate with visitors and increase their loyalty. Add the phone to the most visible place of your site, for example, to the header and the footer. Make it clickable so that when a visitor clicks on the number, they can make a call. Such an option is necessary for users who visit the site from their phones. They can also make a call from their PC if it has a special program.
5.
Add a callback button
This is an effective and in-demand feature for the site that allows the user to order a callback on the contact they specify. This tool increases conversion rates and engages new customers.
6.
Add the address and map
The company address and the map will help visitors find your office, store, or restaurant. This information also allows your site to rank high in search engines.
7.
Add an email and a contact form
Serve as an additional means of communication. The more contact information you leave, the more likely it is to be used by visitors. Place your email in the site header and footer. Add a feedback form to the first block of the site or to subsequent blocks depending on the layout.
8.
Check the feedback forms (send a test email)
When creating a form, add as few required fields as possible; the fewer the fields, the higher the conversion rate. Required fields in the forms should be marked with an asterisk and explanatory captions accordingly. Once the form has been submitted successfully, make sure that users see a successful submission message. Also check the message that came to your email: whether the email address is correct, whether you received all the necessary data, and so on.
9.
Add links to social networks
Help you connect with your users via social networks, involve them in your company life, keep them up to date on your news. The links also allow you to move the discussion to DM.
10.
Add links to such messengers as Telegram, WhatsApp, and Viber
Install icons on the site with links to popular messengers like WhatsApp, Viber, or Telegram. This will allow a user to go from the site to the chat with the manager after clicking the icon.
11.
Add a chat room to your site
Online chat is a popular tool for communicating with customers on the website, in social networks, and messengers. Live communication with a website visitor will help them to make a choice, and you to increase the sales of goods or services. The most popular online chat service is zendesk.com. Sign up and install chat on your site.
12.
Check your site menu (access to sections)
Make sure all links added to your site and navigation work properly. If the page link was changed, make sure to update the links in the menu.
13.
Check the online shopping cart and place a test order
Check the steps of order placement: contact data are saved, selected goods or services are displayed in the cart, as well as what happens when you cancel the order before the payment is made, etc. Test also the notifications of successful order placement: received by email by both the client and the administrator.
14.
Add online payment methods
An online store with online payment options entices more users and makes it possible to expand geographic expansion and grow sales. Make a payment for $1 to make sure the payment works correctly.
15.
Check promo codes work correctly
Use promo codes to attract new customers and increase your income. Before launching your online store, check that promo codes are applied correctly.
16.
Check the filtering and product search
Filters allow your site visitors to quickly go to the desired section of the store and select the necessary products. The main aim of the search is to help the user find the right product. The easier it is for the user to navigate on the site, the more likely they are to place an order.
17.
Check the adaptability of your website on a mobile device
If your site is not adapted for mobile devices, you're going to lose half of your potential users. Plus, site adaptability is one of the factors that affect the site ranking in search.
18.
Integrate your website with a simple CRM
Manage clients and deals in a single database, all you need to do is connect a CRM system. For example, BoardCRM.
19.
Set up a favicon
A favicon is a small icon that is associated with the selected site. It's located in the top browser tab next to the site name. The favicon should reflect the site theme and purpose, be memorable, and unique.