A target audience is a group of users who share common characteristics, such as gender, age, hobbies, and income. The more accurately you define your target audience, the more successful your advertising campaign will be.
Conduct your site audit
To check your site or online store, use our checklists. And only when you are sure that your site is in order, move on to setting up your context advertising campaign.
Select keywords
Keywords are a set of words to be added to the advertising campaign. Users enter queries on Google, and if the advertising campaign keywords match these queries, the campaign will be displayed in the search.
Connect your Google Analytics and Google Ads accounts
This will provide more accurate data on users, their behavior on your site, as well as data on the search queries that led the users to the ad on your site. This allows you to optimize your advertising campaign to achieve your goals.
Prepare graphic materials
Prepare attractive banners that are necessary for media advertising and photo or video depending on sizes of the ad type.
Write text ads
The ad must be succinct, meet the key query and reflect the service or product purpose. In order to pass moderation, you need to format it correctly. So read the requirements before publication carefully.
Check ads BEFORE launching
Check all ads for spelling and other errors. Otherwise, Google won't allow them to be displayed.
Take care of advanced settings
Additional settings include the selection of the region and time of display, the best campaign strategy, and stop words that will stop the ad from its showing. For example, the more accurately the region of the ad is selected, the more targeted impressions will be made, or if the ad is shown during company business hours, users will only contact you during business hours.
Optimize the campaign after launch
For the first couple of weeks after launch, it's extremely important to monitor the campaign data and effectiveness, update the stopword list, and adjust the budget and strategy depending on the results.