Must-Do Steps

A Facebook group allows users to communicate with you in direct community messages, as well as follow the news on the wall. The group should be active: publish news, special offers, and photos, reply to messages and comments under the posts.

Create an Instagram account, take orders in DM, publish beautiful photos of products or the results of your services. For example, the results of a photo shoot or your makeup works. Not every business needs Instagram, so think twice before creating an account, because it needs to be properly run. An empty, abandoned profile will negatively affect your business image.

Add a unique logo and banner so your group can be remembered and distinguished among others. Fill out the product/service description and contact information, and add a link to your website.

Place product or service cards in the Best Sellers category and add photos, descriptions, and prices to promote these products or services.

Reviews increase potential customer trust and loyalty. Even a negative review can be beneficial if you work it out professionally and don't leave it with no attention.

Publish interesting news or info about new products/services on the community wall. You can add emoji (emoticons) to the ad posts to draw more attention. However, if your business and, as a result, the community deal with more serious issues, it's better to avoid emoji.

Special offers and contests help promote a new brand online and activate subscribers, which increases engagement rates. Decide on the contest purpose and work out how to launch it.

Don't make potential customers wait. Respond promptly to the DM and comments under the posts – it shows your interest.

Targeted advertising is a type of ad that is displayed to users of social networks, regardless of whether they are currently searching for something or not. The most important thing is to identify your target audience: gender, age, hobbies, location, etc.